Neither can the person in the pew.
That’s a big problem. And a proven strategy to not fund your organization.
This is your most important asset. Focus on it. Lose sleep over it. Write it over and over until you get it right.
Then…practice saying to yourself, your wife, your closest friends (and maybe your biggest critics).
Only when you’re convinced will you be able to inspire others to join you (notice I assume you are already funding your vision).
Answer the question in 30 seconds or less.
Better…answer the question in 30 words or less.
Then you’ll know you know what you think you know.
And then you’ll be ready to ask others with confidence and expect a generous response.
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Ben Stroup is a content activist in a post-paragraph world. He is chief broker of opportunity at Ben Stroup Enterprises which helps individuals and organizations with a message and platform disrupt, engage, and inspire others to connect, collaborate, and create change. He writes and speaks about leadership, technology, communications, business development, and fundraising and believes content should move people to action.
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